Loyola Marymount University
Bachelor of Arts in Business Administration · Computer Information Systems, Operations Management, Marketing & Management
Laila Kamaruddin Thomas · Multidisciplinary Portfolio
Marketing strategy, brand growth—and responsible AI.
A strategic marketing and brand leader connecting more than twenty years of campaign, consulting, instructional design, education, technology, and business experience with AI training, evaluation, and adoption.
Marketing range
Strategy through execution
Marketing strategyBrand managementRebrandingProduct marketingExperiential marketingDigital advertisingPublic relationsSocial mediaClient acquisitionSponsorshipsBusiness planningAdmissions marketingInstructional designCurriculum development
Portfolio navigation
Choose the work most relevant to you.
The homepage stays concise. Each pathway opens a focused page with the problem, my role, deliverables, evidence, and methods.
01Strategy · Brand growth · Multi-industry leadership
Strategic Marketing & Brand Leadership
More than twenty years of marketing leadership spanning brand and rebranding, growth strategy, product and experiential marketing, advertising, PR, events, and client development.
Marketing strategyBrand management
Open section 02Applied AI · Quality · Human judgment
AI Training & Evaluation
Structured methods for evaluating educational and marketing AI output, diagnosing weaknesses, improving prompts, and training people to use AI responsibly.
LLM evaluationPrompt engineering
Open section 03Brand strategy · Campaign systems · Customer experience
Integrated Marketing Communications
End-to-end IMC work connecting positioning, brand voice, customer journeys, service communication, digital content, community outreach, and campaign operations.
IMCBrand strategy
Open section 04Business strategy · Transformation · Responsible AI
AI Business Adoption
A comprehensive plan for a fictitious agency to become fully AI-enabled and help small and midsized businesses adopt AI responsibly.
AI strategyMachine learning
Open section 05Applications · Data · AI-assisted development
Full-Stack Development & Coding
A growing development portfolio connecting front-end interfaces, back-end logic, data structures, APIs, and AI-enabled product workflows.
ReactPython
Open section 06Curriculum · Assessment · Educational technology
Education & Learning Design
Learning experiences that make complex material usable through clear objectives, interdisciplinary projects, assessment, feedback, and iteration.
Instructional designCurriculum development
Open section 07Cross-functional delivery · Operations · Stakeholders
Product & Project Leadership
A repeatable leadership approach—clarify, translate, build, evaluate, and improve—applied across technology, education, marketing, admissions, consulting, and community work.
Product strategyProject leadership
Open section Education & credentials
Business depth. Technology range.
Graduate education, business preparation, UCLA certifications, completed AI strategy study, and current AI and development programs.
American InterContinental University
Master of Information Technology · Applications Development
American InterContinental University
MBA · Global Technology Management, Marketing & Management
MIT Sloan School of Management
Artificial Intelligence: Implications for Business Strategy
Purdue University
Full Stack Development with Generative AI
University of Michigan Professional Education
Michigan Engineering Applied Generative AI Specialization
University of California, Los Angeles
Certificate in Advertising — Awarded with Distinction · Certificate in Marketing · Certificate in Business, Trade & Commerce
Awards & recognition
Achievement recognized.
Selected academic, marketing, and leadership distinctions.
UCLA Certificate in Advertising
Awarded with distinction · University of California, Los Angeles
Alpha Mu Alpha
National marketing honor society
Recognition for Leadership
International Women’s Leadership Association · October 2015
About
A translator across disciplines.
I bring more than two decades of experience across marketing, brand strategy, education, curriculum, business consulting, technology, admissions, and leadership.
My strength is connecting the pieces: audience and objective, message and channel, user and system, evidence and decision. I move between executives, clients, educators, learners, creative teams, and technical stakeholders while keeping the work clear, useful, and accountable.
Open to new opportunities