Why this work matters
MindGarden needed a consistent way to explain tutoring services, build parent trust, support enrollment conversations, and coordinate messages across website, social, collateral, and community touchpoints.
03
Brand strategy · Campaign systems · Customer experience
Integrated Marketing Communications
End-to-end IMC work connecting positioning, brand voice, customer journeys, service communication, digital content, community outreach, and campaign operations.
What I contributed
Led positioning, audience strategy, brand messaging, website and customer-journey planning, service collateral, campaign architecture, content systems, and channel coordination.
What it demonstrates
Turned individual marketing pieces into one coherent communication system linking brand promises, audience needs, service education, publishing cadence, and operational readiness.
Selected deliverables
Work products
- 01MindGarden brand system and messaging pillars
- 02Website and customer-journey architecture
- 03Service collateral and offer-clarity materials
- 04Thirty-day content calendar and six-week social campaign
- 05Campaign evidence dashboard and visual gallery
- 06Launch, community outreach, PR, and event planning
Evidence
What supports the work
- Six-week system spanning 42 publishing days
- 60 planned asset/caption entries, including feed and story formats
- Educational value, service explanation, credibility, and conversion content
- Consistent voice and calls to action across customer touchpoints
Evidence status
Documented consulting and design work, supported by campaign calendars, collateral, website/customer-journey materials, and portfolio-safe visual samples.
Methods & capabilities
Skills used in this work
IMCBrand strategyAudience segmentationContent operationsCustomer journeyDigital campaigns