Why this work matters
Startups, small businesses, schools, and established brands often need one leader who can connect business goals, audience insight, positioning, creative execution, partnerships, promotion, and measurable growth.
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Strategy · Brand growth · Multi-industry leadership
Strategic Marketing & Brand Leadership
More than twenty years of marketing leadership spanning brand and rebranding, growth strategy, product and experiential marketing, advertising, PR, events, and client development.
What I contributed
Served as founder, strategic-marketing vice president, creative and marketing director, account executive, independent consultant, marketing and admissions manager, writer, educator, and brand advisor.
What it demonstrates
Brings strategic planning and hands-on execution together across industries including education, fashion, film, entertainment, hospitality, restaurants, wine, technology, apps, solar, events, and professional services.
Selected deliverables
Work products
- 01Business plans, marketing strategies, media plans, and launch roadmaps
- 02Brand positioning, rebranding, messaging, and promotional materials
- 03Digital advertising, social media, website, and content programs
- 04Public relations, media outreach, sponsorship, and event promotion
- 05Product launches, film premieres, fashion shows, and experiential campaigns
- 06Client acquisition, negotiations, partnerships, and B2B/B2C relationship development
- 07Admissions, enrollment, community outreach, and education marketing
Evidence
What supports the work
- Founded Brand XYZ Consulting and advised startups and small organizations
- Led strategic marketing, client negotiations, acquisition, and brand exposure
- Directed event marketing, corporate sponsorships, media coverage, and budgets
- Built marketing and admissions campaigns linking social, web, events, and outreach
- Created business, e-commerce, financial, marketing, and PR planning materials
Evidence status
Grounded in documented résumé experience and portfolio materials; specific outcomes are stated only where supporting evidence is available.
Methods & capabilities
Skills used in this work
Marketing strategyBrand managementRebrandingProduct marketingExperiential marketingDigital advertisingPublic relationsSocial mediaClient acquisitionSponsorshipsBusiness planningAdmissions marketing